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Next Level – Contractor Podcast
1 Why Now is The Best Time to Push on Your Brand (w/ Greta Whittenberg of Creativ Endeavor) 25:58
25:58 
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Play Later
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Liked✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputation ✓ Specialty
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Next Level – Contractor Podcast
1 10 Tips for Persuasive Copy (+Covid Opportunities) 12:45
12:45 Play Later Play Later Lists Like Liked12:45
Play Later Play Later Lists Like Liked✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. ✓ Scarcity ✓ Authority ✓ The principle of “Liking” / Writing conversationally - Humor/humanity ✓ Cut out the fluff and be concise ✓Be the challenger. ✓ Write it out with 300 words and then figure out how to say it in 30. ✓ Write to ONE representative ideal prospect.…
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Next Level – Contractor Podcast
1 Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett) 19:14
19:14 Play Later Play Later Lists Like Liked19:14
Play Later Play Later Lists Like Liked✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES? ✓ How should construction companies be using their business management systems for FINANCIALS? ✓ How should construction companies be using their business management systems for OPERATIONS? ✓ How can a construction business management system become a system of record in case of a lawsuit? Other considerations: ✓ Is it modifiable - in an obvious way? ✓ How easy is to communicate? — ✓ Jimmy Rigged vs. Wholistic systems…
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Next Level – Contractor Podcast
✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why some businesses get confused about Hubspot and Salesforce ✓ When it’s useful to use hubspot / salesforce ✓ Why it bothers me so bad that these software companies convince people to waste so much of their marketing budget on them.…
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Next Level – Contractor Podcast
1 The “Lead Conversion Gap” & Changing Customer Expectations (w/ David Tal from Verse.io) 30:32
30:32 Play Later Play Later Lists Like Liked30:32
Play Later Play Later Lists Like Liked✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do people get better at qualifying leads? ✓ How does Verse.io help companies keep up and close the gap?
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Next Level – Contractor Podcast
1 13 Keys for Better Contact forms: Get More Website Form Fills 8:27
8:27 Play Later Play Later Lists Like Liked8:27
Play Later Play Later Lists Like Liked✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously optional ✓ Social proof - where, who, what ✓ Explain what happens next - make a promise ✓ Don’t be picky - validation should be looooose ✓ Convey the value... your jobs not over when they get to the contact form ✓ Indicate required fields ✓ Trust, trust, trust ✓ Clean it up on mobile ✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters ✓ Make the headline benefit driven - or more personal…
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Next Level – Contractor Podcast
1 Important Leadership Lessons to Avoid Losing Your Best Employees (w/ Todd Dawalt) 30:31
30:31 Play Later Play Later Lists Like Liked30:31
Play Later Play Later Lists Like Liked✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a complete breakdown? ✓ What are the things you see the most effective construction owners to snag ideal team players? ✓ How can keep your best people from leaving? ✓ What are some dynamics that lead to the most effective teams you’ve seen? Check out Todd's podcast - the Construction Leading Edge Podcast…
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Next Level – Contractor Podcast
1 Amplify Rankings with This Easy On-Page SEO Checklist 28:08
28:08 Play Later Play Later Lists Like Liked28:08
Play Later Play Later Lists Like Liked✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Add “People also ask?” Type words to subheadings ✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’ ✓ Add text from other things something is ranking for in Search Console ✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video ✓ Re-structure the images and text to just look natural and engaging. ✓ Link internally to other related, link to it from other pages ✓ Link externally to authoritative sources (1 or 2) ✓ Reshaping the theme of the post (making it into a listicle / organizing it better) ✓ Tweak the Meta Title to front load the keyword ✓ Front load the keyword in the meta description sometimes too so it gets bolded. ✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there…
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Next Level – Contractor Podcast
1 Five Principles of Design - How They Effect Website Persuasion + Leads 12:25
12:25 Play Later Play Later Lists Like Liked12:25
Play Later Play Later Lists Like Liked✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset. ✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage looks great, but all the interior pages look like they’re from 1999. We EXPECT people to come in on other pages beside the home page, things like testimonials, call to actions, and other trust factors can be repeated around the site in a way that increases trust. ✔ Contrast - When there’s sharpness in images, brighter colors, and stronger difference between foreground and background your website benefits from “Contrast.” The most common problem I see is when people try to put an overlay over an image, but its not dark enough, they overlay text and it’s barely readable. Go dark, dark on backgrounds, or go light but don’t go in between if you’re going to overlay text. We’ve been getting around this by using organic shapes to cutout images, - just overlaying less text in general. Modern. 2020 design with white space. ✔ Dominance - A large element that draws you in, followed by clearly smaller elements – this drives engagement. Rather than having elements all be the same size which can be monotonous. ✔ Hierarchy - What is the eye drawn to first? Then what… then what. The clearer and more obvious the hierarchy, the more likely someone will be drawn in. No hierarchy = all the text is the same size, all the images are the same size, all the services are just as important on the page. Instead drive interest with - A beautiful smile, a bright headline, the company logo, and a contrasting color call to action button for instance may be best as your top items in the hierarchy. Two services that stand above the rest – one call to action prominent at the end of the page.…
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Next Level – Contractor Podcast
1 How to Create Large Guides to Power Serious Rankings & Brand Awareness 13:13
13:13 Play Later Play Later Lists Like Liked13:13
Play Later Play Later Lists Like Liked✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently ✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages ✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things ✓ When you outline - do keyword research along the way and make sure every chapter has a keyword focus ✓ Add illustrations or other imagery to brand the piece of content ✓ Whatever “hard work” looks like to you, this kind of content ideally takes 10x longer than regularly content. ✓ Find ways to bake promotion right into the guide ✓ Use storybrand brandscript to outline the piece and focus on the ideal customer (of the content) the whole time ✓ Don’t waste the piece by pitching hard - the end result we want is good will and links ✓ Use a symbolic story for the chapters of you want ✓ Create interest by studying persuasion and ways to make articles interesting - like the mystery formula ✓ Make sure these pieces line up with your long term vision for how you want to help people so you’re intrinsically motivated to make something to epic ✓ Have fun!…
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Next Level – Contractor Podcast
1 How to Steal Your Competitors Featured Snippets on Google 12:48
12:48 Play Later Play Later Lists Like Liked12:48
Play Later Play Later Lists Like Liked✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup ✓ Add in synonyms and bold the keyword phrase ✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words ✓ Use authoritative / confident language ✓ Cite credible websites in your content ✓ Look at the “people also ask box” and answer those questions in your content as well. ✓ Pay special attention to the space directly after the content that you want to get featured. Add images there that relate to your table, list, or paragraph.…
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Next Level – Contractor Podcast
1 How to Get Found For More "Near Me" Searches 11:17
11:17 Play Later Play Later Lists Like Liked11:17
Play Later Play Later Lists Like Liked✓GMB checklist ✓At least 5 reviews and respond to every single one ✓Information consistency ✓Make sure everything is visible ✓Schema to feature events in serps ✓Make your site mobile friendly ✓Geographic anchor text ✓City Landing pages
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Next Level – Contractor Podcast
1 7 Quick Ways to Find Topics For Your Blog & Videos 12:12
12:12 Play Later Play Later Lists Like Liked12:12
Play Later Play Later Lists Like LikedI run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when searching on Google ✓ People Also Ask Boxes on Google ✓ Quora - search the topic ✓ Answer The Public - https://answerthepublic.com ✓ SEMRush ✓ Ahrefs.com and pop in a competitor into site explorer / the first result after searching a hunch ✓ Google Keyword Planner - Add the topic + the site…
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Next Level – Contractor Podcast
1 8 Lead Generation Experts Share Their #1 Strategy for 2020 11:07
11:07 Play Later Play Later Lists Like Liked11:07
Play Later Play Later Lists Like LikedMatt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about good work Tim Soulo - Educational content / youtube John Lincoln - Content + paid promotion Matthew Woodward - Competitions / Giveaways Full Post: https://hookagency.com/get-more-leads-now/…
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Next Level – Contractor Podcast
1 Video: #1 Place to Spend Marketing $ in 2020 (w Eric Johnson of YouBetcha) 19:31
19:31 Play Later Play Later Lists Like Liked19:31
Play Later Play Later Lists Like LikedEric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video. ✓ How to use video in sales ✓ How to use video in employee onboarding ✓ How long should a brand video be? ✓ How long should your content marketing be?
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Next Level – Contractor Podcast
1 10 Easy Ways to Make Your Website Easier to Use 6:53
6:53 Play Later Play Later Lists Like Liked6:53
Play Later Play Later Lists Like LikedPure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.…
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Next Level – Contractor Podcast
1 Getting The Most out of PPC (Marc Levesque, Webrunner Media) 27:08
27:08 Play Later Play Later Lists Like Liked27:08
Play Later Play Later Lists Like Liked✓Making sense of PPC & how to avoid common pitfalls ✓ Making sense of budgets and what to expect in terms of results ✓ Pros & cons of doing it yourself vs. outsourcing Facebook PPC ✓ How to capitalize on PPC leads ✓ Lighting fast responses (speed) ✓ Outgoing demeanor (friendly, helpful) ✓ Mastering the follow-up (frequency, communication channels) ✓ Buying Leads vs. Generating Your Own ✓ Lead aggregators ✓ The fastest way to increase revenues (hint: it isn't more leads) ✓ How the most successful companies are dominating your market ✓ Referrals are unbeatable…
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Next Level – Contractor Podcast
1 5 Important Keys for SEO in 2020 (Nick Leroy, #SEOForLunch) 29:58
29:58 Play Later Play Later Lists Like Liked29:58
Play Later Play Later Lists Like LikedNick Leroy of ICF Next Shares his top 5 keys for SEO in 2020. ✓ Google My Business listings (local SEO) ✓ Proper keyword research. Localized and extremely targeted keywords. ✓ On page optimization - titles, descriptions, headers, content optimization etc. ✓ Mobile friendly (Google's mobile first indexing) ✓ Site speed - faster is better, for both user experience and google (SEO) benefits…
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Next Level – Contractor Podcast
1 What Does an SEO Company Do? In Simple Terms 16:35
16:35 Play Later Play Later Lists Like Liked16:35
Play Later Play Later Lists Like Liked✓ What does an SEO company do? ✓ What is technical SEO? ✓ What is on-page SEO? ✓ What is content writing, and why is it important to SEO? ✓ What are backlinks and why are they important? ✓ What does "montitoring analytics" and why is it important? ✓ When do you need an SEO Company? Get a free SEO audit: https://hookagency.com/seo/…
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Next Level – Contractor Podcast
1 Success Formula for Contractors - (Tony Booth, ContractingCoach.com) 29:50
29:50 Play Later Play Later Lists Like Liked29:50
Play Later Play Later Lists Like Liked✓Put the right people, with the right tools, on the right projects, for the right clients. ✓Right People- Build a team that has the knowledge and expertise to deliver ✓Make sure they know what’s expected of them ✓Right Tools- The systems and tools to perform their job ✓The support they need ✓Right Projects- Not every job is right for you - do projects that fit ✓Project type, scope, size, schedule, requirements - stay in your lane ✓Right Clients- Clients that work with you for your unique services - not low price ✓Clients that are willing to pay for services provided…
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Next Level – Contractor Podcast
1 Getting Comfortable on Video + Combining Video With Events 26:48
26:48 Play Later Play Later Lists Like Liked26:48
Play Later Play Later Lists Like Liked✓ What are some of your best tips for getting comfortable on camera? ✓ How do you help people get comfortable on camera? ✓ How does video make events more impactful? ✓ How does video help event attendees get more out of the event? ✓ What is an event recap? ✓ What are your suggestions for pre / post event videos?…
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Next Level – Contractor Podcast
1 Pure Practical: Best Length for Blogs, Quick Keys to Blogging 8:33
8:33 Play Later Play Later Lists Like Liked8:33
Play Later Play Later Lists Like Liked✓ 2,450 Words is the best blog length - just based on pure data ✓ Links matter more than content length ✓ Keywords in subheadings matter ✓ Making sure you have a target for your blogs. ✓ Make it FEEL shorter with bullet points, images at the beginning, and scannable headlines ✓ We go through the diagram of an ideal blog posts.…
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Next Level – Contractor Podcast
1 Communicating Green Sustainability in Marketing 26:20
26:20 Play Later Play Later Lists Like Liked26:20
Play Later Play Later Lists Like Liked✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline? ✓Don't be a one trick pony - focus on more than just sustainability ✓ How should you use this in your website design and copy? ✓ Are people searching for this on Google? ✓ What are some orgs / badges you can be part of and get? ✓ What's the future of marketing for green and sustainable construction companies / brands?…
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Next Level – Contractor Podcast
1 Why Pretty Websites Aren't Effective + 2020 Website Trends 29:17
29:17 Play Later Play Later Lists Like Liked29:17
Play Later Play Later Lists Like Liked✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads. ✓ Trust Factors and Call-to-actions are crucial ✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more. ✓ Look for teammates and agencies that focus on effective over just attractive. ✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.…
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Next Level – Contractor Podcast
1 SEO Tips to Save You Time (For Small Business + Construction) 17:24
17:24 Play Later Play Later Lists Like Liked17:24
Play Later Play Later Lists Like Liked✓ Use video + then get the video transcribed/written out for you. ✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday ✓ Turn your team into a content machine, particularly in slow times ✓Steal keywords from your competitor's and look at bigger markets for clues ✓ Hire an agency that does all of the work for you.…
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Next Level – Contractor Podcast
1 Free Construction Leads: How to Get Home Improvement Leads 11:45
11:45 Play Later Play Later Lists Like Liked11:45
Play Later Play Later Lists Like Liked✓ Tapping into your best referral sources ✓ NextDoor app is ripe with free leads - People are asking for referrals ✓ Facebook groups for your city or area, set up with another business owner and refer each other every time ✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area ✓ Set up your systems. ✓ Make them habits ✓ Build your brand and your systems even when leads are good…
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Next Level – Contractor Podcast
1 Winning Secrets to a Money-Making, Effective Website 16:46
16:46 Play Later Play Later Lists Like Liked16:46
Play Later Play Later Lists Like Liked✓ Why "If you build it they will come" is wrong ✓ The winning formula to a $-making website ✓ 5 things for an effective website ✓ Trust Factors ✓ A strong call-to-action ✓ Making the ideal customer the hero with emotionally compelling headlines and images ✓ Emphasis on Search Engine Optimization ✓ Really clear differentiating features / unique value propositions ✓ Help them imagine themselves working with you ✓ All of the trust factors: https://hookagency.com/trust-factors/…
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Next Level – Contractor Podcast
1 Roofing Sales Tips (Pre-sale, Objections + Closing) 29:59
29:59 Play Later Play Later Lists Like Liked29:59
Play Later Play Later Lists Like Liked**Sorry for a bit of tapping on the table/mic this episode!** ✓ What is 'pre-sale' and how to give your sales people the best shot. ✓ How to get more reviews for roofers. ✓ 3 common objections and how to address them. ✓ 3 closing strategies. ✓ A little about working with Hook Agency for Professional Visibility…
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Next Level – Contractor Podcast
1 Social Media for Small Businesses & Contractors (11 Tips) 27:11
27:11 Play Later Play Later Lists Like Liked27:11
Play Later Play Later Lists Like Liked✓ Get into a rhythm of posting your projects regularly ✓ Invest in quality photography/video/drones - particularly for big projects ✓ Do behind the scenes on your Instagram Stories ✓ Use Video on LinkedIn if you have any B2B work. ✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take? ✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post. ✓ Cross promoting vendors that you use/cross-pollination of audience ✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout ✓ If you post, like 3 posts, follow 3 people. ✓ Jab, jab, jab, right hook. ✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)…
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Next Level – Contractor Podcast
✓ Pounding pavement is great, but the ideal is long-term marketing systems ✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services ✓ 5 Roofing sales tips to support your sales people ✓ Convey a professional image from the get-go ✓ Focus on educating—not closing ✓Focus on THEM - not on you. ✓ Focus on what makes the difference Social Proof ✓ Use all of the ways - double down on what works, scale back what doesn’t. ✓ List of ways to get roofing leads…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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