The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Why Pretty Websites Aren't Effective + 2020 Website Trends
MP3•Episode home
Manage episode 244693278 series 1216984
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads. ✓ Trust Factors and Call-to-actions are crucial ✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more. ✓ Look for teammates and agencies that focus on effective over just attractive. ✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.
…
continue reading
83 episodes
MP3•Episode home
Manage episode 244693278 series 1216984
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
✓ Make your website "prototypical so people know where stuff is" ✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads. ✓ Trust Factors and Call-to-actions are crucial ✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more. ✓ Look for teammates and agencies that focus on effective over just attractive. ✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.
…
continue reading
83 episodes
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