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Podcasts: Your Platform to Robust Marketing Success with Lorraine Ball
Manage episode 272570901 series 2791932
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Tiffany interviews Lorraine Ball, with 10+ years of experience at Indiana digital marketing agency Roundpeg, to discuss how casting off the shackles of corporate America led to over five hundred episodes and thousands of pages of online content. Lorraine is a bonafide pioneer of podcasts, starting off recording simple conversations with friends in the late nineties before building an empire full of conversations with other business experts, entrepreneurs, and authors.
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From the Middle East to Marketing
After graduating college, Lorraine utilized her ability to speak Hebrew to teach English to young children in Israel before moving back to the US, starting a corporate career, then moving on to work at a digital marketing agency, Roundpeg, in Indiana. At Roundpeg, she built a range of smart strategies in digital marketing for businesses looking to use the internet to grow. She humbly admits to being an early-day pioneer in the world of podcasts.
One of these strategies manifested in “More Than a Few Words”, Lorraine’s stop and chat podcast which has been running for over a decade. Episode formats range from short-form to 30-minute plus live episodes, incorporating call-ins and live Twitter feeds. Her range of skills and knowledge when it comes to digital marketing is varied and has certainly been successfully tried and tested. “More Than a Few Words” is the perfect example of one of these strategies.
Lorraine's real-world experience sets her apart from other competitors, as well as her decades of experience as an author, professional speaker, and businesswoman in a wide range of contexts and environments. Her willingness and enthusiasm to share her knowledge, whilst maintaining an appetite to continue to grow and learn has seen Lorraine make waves in the global digital marketing industry.
About Next Up Nation
Anyone can record podcasts, but generating revenue and building a huge following is so much more fun than limping along. Host Tiffany Youngren interviews podcasting experts, industry leaders, and podcasters in the trenches.
You get extremely valuable tips, entertaining stories, and real conversations with experts and fellow podcasters you'll be happy to get to know.
If you want to grow a successful, profitable podcast that you enjoy, you'll love this show.
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