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47 - From Freelance to $2.5M: Inside a PR Empire with Chris Norton
Manage episode 435381245 series 3591759
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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Chris Norton (https://x.com/chris_norton), founder and CEO of Prohibition PR, one of the UK's top public relations and social media agencies. We dive into the evolving PR landscape, authentic storytelling, and how to protect your brand in the digital age. Chris shares his journey from being one of the first on Twitter in the UK to building a team of 30 consultants managing the reputations of top brands.
Chris also discusses the challenges of navigating disinformation, the power of social media, and his approach to helping businesses thrive even when the proverbial "crap hits the fan."
Questions this Episode Answers:
- How can businesses protect their reputation in the age of social media?
- What are the key strategies for effective crisis management?
- How has the role of public relations evolved with the rise of digital platforms?
- What does it take to build and sustain a successful PR agency?
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This week we covered:
03:23 Understanding the Role of a PR Agency
06:19 The Evolution of PR and Social Media
06:41 Chris Norton's Journey into PR
16:02 Starting a PR Business in the UK
20:56 The Evolution of Social Media Platforms
21:24 Choosing the Right Channel for Your Audience
22:01 LinkedIn Training and Personal Branding
22:29 The Dial-Up Era to AI: A Journey Through Time
23:09 Sponsor Message and Giveaway
23:50 Navigating Multiple Social Media Channels
24:13 The Importance of Channel Objectives
25:37 Crafting a Thoughtful Social Media Strategy
26:50 The Power of Storytelling in Marketing
28:51 Rapid Fire Questions: Business Insights
36:40 The Role of AI in Business
40:55 Final Thoughts and Farewell
78 episodes
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