9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)

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Does having more experience in the UX industry enable you to make better design decisions by intuition? Does user research ever become a waste of time if some research already exists in academic papers? The answer, it seems, is not that simple. In this episode, UX Specialists Alita Joyce and Therese Fessenden discuss why, after all these years doing independent user research, you should still test your interfaces and research with your own customers.
Read more: Alita Joyce's Articles & Videos (NN/g bio)

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