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NB25 - The End of Third-Party Cookies. Is AI the Answer?
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Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI.
What to Listen For
00:00 Introduction and Setting the Stage
09:00 How Google's Deprecation of Third-Party Cookies Impacts Marketers
20:00 The Importance of First-Party Data and the Challenges of Unifying Data
33:30 The Role of AI and ML in a Post-Cookie Marketing Environment
42:00 AI Depends on Strategy and Strategy Depends on Data
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