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NB32: The "Guilded" Age of Marketing AI
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Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing.
The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models.
The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change.
Chapters
00:00 Introduction and Small Talk
03:27 AIMG Study on AI in Marketing
07:16 The Impact of AI on Agencies and Pricing
12:05 AI's Role in Finding Patterns and Insights
21:21 The Future of the CMO Role and the AI-Native Workforce
24:06 Advertising with AI
28:21 AI Tools for Small Businesses
32:30 Adapting to the Changing Marketing Landscape
36:24 The Power of Personalization with AI
39:09 Advice for Senior Marketers: Embrace AI and Experiment
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