Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?

No BS Agency Podcast

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Everybody wants to be seen as an authority or an expert, whether you use those words or not.

Why? Because being seen as an expert or an authority is what allows you to continuously raise your prices, sell more and more profitable projects, and achieve higher and higher levels of freedom and ease in your business and your life.

Inside Mastery, we talk about building an Authority Machine as the third phase of building a No BS Agency. So this month, I’m going to tackle the most common questions I get about it, starting with, “What is an authority machine, anyway?”

Tune into this episode to hear:

Why an Authority Machine is not the same thing as creating content
The three main elements of an Authority Machine
Why your point of view has to be unique and specific, now more than ever
How an Authority Machine brings people into your orbit for the long haul
Why building an Authority Machine is the last step in the No BS process

Resources:

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