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Email is Not A Checkbox with Omar Lovert
Manage episode 436508225 series 3595635
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions.
In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works."
Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.
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Chapters
1. Intro (00:00:00)
2. Marathon Training and Email Marketing Efficiency (00:01:30)
3. Beyond Checkbox Email Marketing (00:04:37)
4. Auditing and Optimizing Email Marketing (00:10:23)
5. Strategies for List Growth and Engagement (00:20:43)
6. From Checkbox to Strategy: Enhancing Email Marketing (00:23:36)
7. Learning and Resources in Email Marketing (00:30:29)
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