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Lou Paskalis – The Marketer's Role in the Future of News: A Business Case
Manage episode 375505138 series 3373020
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Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media.
Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news sources. As Lou notes, journalism is the only profession called out in the Constitution of the United States. What could its underinvestment spell for our society's future?
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