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No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and ...
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Ajay Kapoor — Building The Modern Marketing Machine
40:40
40:40
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40:40
Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hea…
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Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth. Hear Dailey’s unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects. Listen out for why he be…
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Allyson Dietz, Chris Hawk, Mike Jacobs and Jen Faraci — Cracking The (Measurement) Code
40:38
40:38
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40:38
There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement…
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Michael Schoen and Melissa Grady Dias — Measurement is a Team Sport
31:29
31:29
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31:29
Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing …
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Crystal Wallace — Back to 'Brilliant' Basics: Exploring the Marketing Principles Key to Effective Human Connection
48:16
48:16
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48:16
Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising. Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understand…
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Lou Paskalis – The Marketer's Role in the Future of News: A Business Case
48:13
48:13
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48:13
Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media. Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news source…
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Gareth Davies – How to Build a Winning Identity Strategy
31:47
31:47
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31:47
Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant customer experiences, sales, and lifetime value.
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Crystal Wallace, Lou Paskalis and Matt Clark – Mythbusting: Examining the Actual and Future State of Identity
42:33
42:33
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42:33
Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult. Learn how to better set your organization up for success from Crystal Wallace, Chief Growth O…
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Joanna O’Connell – New Rules for What’s Next, The Consumer is in Control
33:45
33:45
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33:45
Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like. Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the t…
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Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action.
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Nikhil Lai — Shopping Around: The New Reality of Retail Media
41:38
41:38
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41:38
Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future. Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hol…
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Shane McAndrew — Keeping It Real: Making Meaningful Connections with People
34:02
34:02
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34:02
Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means. Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on …
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David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today. Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this lo…
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Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms. Join them as they deep dive into eve…
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Brian Stavis – Amazon’s Footprint, Build vs Buy, and Marketers' Powerful Seat at the Technology Decision Table
34:31
34:31
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34:31
Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences.
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Angelina Eng - Advertisers, Take Note: You’re Not Adequately Prepared for Imminent Marketing Disruptions
38:23
38:23
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38:23
Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations. Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and…
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Brian Dunphy – For the Love of CPG: Consumer Choice & The Rise of Data-Driven Decisioning
32:01
32:01
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32:01
Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry. Join them as Brian shares what excites him most about the CPG industry, how it’s changed over the years, and how data can help CPG marketers get a far deeper understanding of consumer needs, onli…
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Fariba Zamaniyan – Real Housewives & the Realities of TV Advertising
32:40
32:40
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32:40
Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting. They discuss everything from how Fariba got her start in television advertising, research, and analytics, to what she’s learned from the pharmaceutical and consum…
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Matt Spiegel - Precision Marketing, Phish, & The Future of Television
31:15
31:15
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31:15
Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion, speaks with Allyson and Brett about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box. Learn about Spiegel’s career to date, the biggest trends on his radar, and what New Orleans funk has to d…
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Brett House - Strategy Without Execution is Hallucination: MarTech Start-Up & Acquisition Learnings
30:13
30:13
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30:13
In this special episode of No Hype, Allyson welcomes her new co-host Brett House. Brett is a VP at Neustar where he's responsible for the product and marketing strategy of data, MarTech and analytic solutions. They get started by reflecting on their time at Nielsen together, Brett’s start-up experience and the cross-functionality of their roles. Fr…
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Joanna O’Connell - Forrester on Consumer Choice, Data Deprecation, Key Marketing Disruptors
41:01
41:01
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41:01
Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards. Together, they reflect on consumer choice and control, address the danger…
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Mark Costa - Transformation of OOH: Why It’s Best Suited for Omnichannel
42:24
42:24
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42:24
Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel. Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Li…
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Robert Stratton - When Worlds Collide: Neustar Reflections on Privacy, Data Science, and Analytics
28:45
28:45
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28:45
Robert Stratton, SVP of Data Science at Neustar, speaks with Allyson and Devon about his expertise on privacy, data science and analytics. Together, they discuss everything from what’s exciting about data science right now, how we can start applying tried and tested methods in new and interesting ways, and why he believes privacy is more of a condi…
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Lynn Schlesinger - How Trust Became the Focal Point of Publishing
24:55
24:55
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24:55
Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes, speaks with Allyson and Devon about her role of delivering growth by connecting with customers across the brand, and her experience of creating new surprises and bringing them to market. Join them as they talk about the importance of trust, the unique spac…
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Jess Simpson - How to Avoid Data Strategy Overload: What the Heck to do First?
41:00
41:00
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41:00
Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload. Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the fut…
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Rob McGovern - Retail Predictions and Why Amazon Won't Take Over the World
40:52
40:52
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40:52
Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage. Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.…
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Bill Michels - What is the True Value of Our Data and Why is No One Talking About It?
22:03
22:03
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22:03
Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021. Listen out for what Michels believes makes a healthy dialogue between consumers and advertisers, and why the future of programmatic advertising is a bright one.…
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Wes Nichols - Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?
40:21
40:21
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40:21
Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead? Listen closely for Nichols’ big prediction on what Amazon is going to do next……
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Allyson Dietz and Devon DeBlasio - The Trouble with Identity: Demystifying Consumer Data
38:23
38:23
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38:23
In the 1st episode of No Hype, our hosts Allyson and Devon explore how consumer identity and data collection isn’t as black and white as it seems. They demystify one of the most widely misunderstood topics of the marketing and analytics world to help you better understand what defines consumer identity today, and what must change tomorrow. Join the…
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