))
Joanna O’Connell – New Rules for What’s Next, The Consumer is in Control
Manage episode 372932912 series 3373020
Content provided by TransUnion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TransUnion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like.
Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.
29 episodes
Share
