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Michael Schoen and Melissa Grady Dias — Measurement is a Team Sport
Manage episode 378601465 series 3373020
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Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.
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