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Allyson Dietz, Chris Hawk, Mike Jacobs and Jen Faraci — Cracking The (Measurement) Code
Manage episode 379382623 series 3373020
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There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.
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