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From NBC Page to Marketing Visionary: The Dynamic Path of Greg Castronuovo
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What does it take to rise from an NBC page to leading some of the largest ad agencies in the world? Greg Castronuovo, founder of Venti Marketing, shares his incredible career journey through the intersecting worlds of marketing, media, and advertising.
From his early days at NBC—where he walked the iconic halls of 30 Rock—to spearheading campaigns for brands like Showtime and the WWE, Greg’s story is one of resilience, creativity, and bold decisions. As both a marketing strategist and advertising leader, Greg has mastered the art of building brands and driving innovation across the marketing, media, and advertising industries.
In this episode, Greg shares:
- Lessons from the NBC Page Program: How this legendary program shaped his career.
- Adapting to Industry Shifts: Insights into navigating the evolution of marketing and advertising in the digital age.
- Behind-the-Scenes Stories: From creating a historic campaign for Showtime’s Weeds to marketing the WWE’s biggest stars.
- The Future of Advertising: His perspective on AI’s impact on the industry and how to stay ahead.
Packed with actionable insights and entertaining anecdotes, this episode offers a roadmap for success in the fast-paced worlds of media, marketing, and advertising.
To discover more episodes or connect with us:
Chapters
1. From NBC Page to Marketing Visionary: The Dynamic Path of Greg Castronuovo (00:00:00)
2. Advertising Executive's Journey in Industry (00:00:02)
3. Journey Into Broadcasting and Journalism (00:12:55)
4. Page Program at NBC (00:19:21)
5. Learning From Mistakes in Sales (00:29:58)
6. Marketing Strategies in Entertainment Industry (00:38:44)
7. Transitioning From WWE to XFL (00:50:27)
8. Navigating Trends and Innovations in Media (01:00:42)
9. Navigating Challenges as Agency President (01:08:25)
10. The Future of Advertising and AI (01:21:24)
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