How to Be Their Favorite with Jay Acunzo

Nonprofit Nation with Julia Campbell

In this episode, Jay Acunzo, a leading voice in content creation and storytelling, shares invaluable insights tailored for nonprofit fundraisers and marketers. Jay discusses how to move beyond traditional, transactional fundraising tactics to create transformational experiences that resonate deeply with donors and volunteers. He offers guidance on building a strong Brand IP for nonprofits, the power of journey-based storytelling, and how to use frustration as a catalyst for creative and impactful campaigns.

Key Topics:

• Resonating with donors and volunteers through meaningful storytelling.
• Shifting from transactional to transformational experiences in nonprofit marketing.
• Building a strong sense of community among nonprofit supporters.
• Developing a unique and compelling Brand IP for your cause.
• Addressing the unspoken needs of your supporter base.
• Overcoming learned helplessness to innovate in nonprofit storytelling.

About Jay Acunzo
Jay Acunzo is a keynote speaker, author, and a kind of executive producer or "director of differentiation" for entrepreneurs and execs with something meaningful to say. He is known for his thought leadership in content marketing and storytelling. With a focus on creating work that truly matters, Jay’s insights are particularly relevant for nonprofit professionals seeking to differentiate their messaging and build deeper, more lasting connections with their audience. His latest book, The Creator’s Compass, and podcast, How Stories Happen, explore these themes with a fresh, creative lens.
Connect with Jay on LinkedIn
Check out Jay Acunzo's Website
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