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GTM05 - Mastering OpenSource Marketing, with Ingrid Burton, CMO, Quantcast
Manage episode 299599680 series 2968560
Content provided by Notion Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Notion Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Starting out as a software engineer, Ingrid Burton, CMO, Quantcast, quickly moved into Marketing during her long tenure at Sun Microsystems. Her deep experiences of Sun’s early pioneering move to Open Source key software components has fuelled much of her stellar career as CMO of many leading companies such as Hortonworks and H2O.ai. There aren’t many marketers who’ve had the same hands-on experiences as Ingrid, creating whole new categories and communities around key Open Source technologies.
Highlights:
-What are the facets of Marketing and how do they relate to OpenSource?
- There isn’t a one size fits all Open Source GTM model
- How to sell ‘The Squeeze’
- Why not to over complicate Category Creation
- Effective teaming between Sales and Marketing
- When to hire your first Marketing VP
As an accomplished CMO she talks through the relationship between Sales and Marketing, and her thoughts on ‘the squeeze play’. A fascinating listen from one of Silicon Valley’s very best.
In conversation with Andy Leaver, and Paul Papadimitriou.
116 episodes
Share
Manage episode 299599680 series 2968560
Content provided by Notion Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Notion Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Starting out as a software engineer, Ingrid Burton, CMO, Quantcast, quickly moved into Marketing during her long tenure at Sun Microsystems. Her deep experiences of Sun’s early pioneering move to Open Source key software components has fuelled much of her stellar career as CMO of many leading companies such as Hortonworks and H2O.ai. There aren’t many marketers who’ve had the same hands-on experiences as Ingrid, creating whole new categories and communities around key Open Source technologies.
Highlights:
-What are the facets of Marketing and how do they relate to OpenSource?
- There isn’t a one size fits all Open Source GTM model
- How to sell ‘The Squeeze’
- Why not to over complicate Category Creation
- Effective teaming between Sales and Marketing
- When to hire your first Marketing VP
As an accomplished CMO she talks through the relationship between Sales and Marketing, and her thoughts on ‘the squeeze play’. A fascinating listen from one of Silicon Valley’s very best.
In conversation with Andy Leaver, and Paul Papadimitriou.
116 episodes
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Similar to Notion Capital - enterprise tech startups
Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
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continue reading
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…
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…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Where startup founders raise millions and listeners can invest in the next billion dollar company. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
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