The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction

Novel Marketing

One key to becoming a bestselling author is the selling. And one element of sales is the sales pitch. Some authors think pitches are only to be used for pitching agents at writers conferences, but you can actually use a sales pitch whenever you talk about your book.
Your sales pitch convinces readers to care about and read your book. The stronger your pitch, the better your sales.
I’ve talked a lot about pitching novels in the past, but in this week’s episode, we’ll discuss a powerful recipe for pitching nonfiction that works so well that it can even work for fiction.
You’ll learn

• What elements you’ll need to write a compelling pitch
• Four formulas for writing your pitch
• How the formulas are used for different books

In the blog post version of this episode, you can download the 8-page companion worksheet to help you discover which pitch formula works best for you and use it as a guide for writing a great sales pitch for your book.

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Chapters

1. The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction (00:00:00)

2. Step 1: Prep the Pitch (00:02:43)

3. Step 2: Write Your Hook, Credibility, and Benefits (00:06:15)

4. Step 3: Write the Core Pitch (00:10:21)

5. Step 4: Add a Call to Action (00:19:06)

6. Step 5: Put it All Together (00:19:40)

7. Step 6: Polish Your Pitch (00:20:32)