The Strategy Behind Reader Super Magnets

Novel Marketing

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.
A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.
But what if your reader magnet doesn't seem to be working?
In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.
You'll learn

• How to gather intelligence on your target reader
• What questions you should ask to gather useful data
• How to use that intel to create a reader magnet they'll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

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Chapters

1. The Strategy Behind Reader Super Magnets (00:00:00)

2. How do you make your reader magnets more magnetic? (00:02:19)

3. How do you discover who your target is? (00:03:50)

4. Where do I find a lot of readers who are willing to talk about books? (00:06:31)

5. How do you know if an influencer expects to be paid? (00:13:32)

6. How can we make a reader magnet more appealing to our target readers? (00:24:42)

7. How would you advise a writer whose reader magnet hasn't attracted many readers? (00:31:41)