Cracking Social Media: A Broker's Journey from Selfies to Building a Powerful Personal Brand

NRG Insights

Join Marcus Nanson as he sits down with Shazad Ahmed, diving deep into the transformative journey of a mortgage broker creating a powerful personal brand using social media. Throughout the episode, they pull from Shazad's personal experiences and challenges, offering invaluable insights to the mortgage industry and beyond.
Highlights include:

• Shaz's Career Evolution: Tracing Shazad's steps from a call centre role at Lloyds Bank to establishing Elan Property Finance, unveiling the ups and downs that moulded his professional trajectory.
• Mastering Digital Networking: Unpacking the three pillars of networking, from face-to-face encounters to the virtual world of direct messaging, elucidating their pivotal roles in expanding clientele and connections.
• Embracing Social Media & Branding: An in-depth look at the significance of authentic online branding, with Shazad stressing the blend of consistency and genuine engagement as the keys to a thriving personal brand in the digital age.
• Overcoming Digital Hurdles: Addressing common fears like judgement on social platforms and the art of striking a balance between personal and corporate branding, particularly in an industry as intricate as mortgage brokering.
• Facebook to Instagram Transition: Shazad's unique strategies in harnessing the strengths of various platforms, especially the transition from Facebook's information-rich environment to Instagram's visual appeal, leveraging his background in graphic design.
• Growth Mindset & Industry Collaboration: Shazad’s emphasis on the value of supporting fellow brokers, advocating for a communal growth mindset over competition, and the importance of genuine reciprocity in the business realm.

For a deeper dive into the topics covered in this episode and more about NRG's initiatives, visit https://www.nrg-resourcing.co.uk/contact-us/.
Mortgage Industry Insights is the go-to podcast series for professionals in the financial sector and anyone aiming to strengthen their branding and networking game in this digital era. Join Marcus for more insightful discussions and industry revelations.

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