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#28: Coronavirus: How to change the behavior of a nation
Manage episode 331491104 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.
John Drury’s blog: https://bit.ly/2XoKiDT
UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw
UK’s Covid-19 designs overtime https://imgur.com/koj5lpA
Richard Chataway’s blog: https://bit.ly/2Vd9SsU
Professor Chris Witty TV ad: https://bit.ly/2VkuWh4
Roger Dooley blog: https://bit.ly/3c5BiYu
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
Share
Manage episode 331491104 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face.
John Drury’s blog: https://bit.ly/2XoKiDT
UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw
UK’s Covid-19 designs overtime https://imgur.com/koj5lpA
Richard Chataway’s blog: https://bit.ly/2Vd9SsU
Professor Chris Witty TV ad: https://bit.ly/2VkuWh4
Roger Dooley blog: https://bit.ly/3c5BiYu
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
181 episodes
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Similar to Nudge
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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continue reading
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