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#30: The science behind great adverts
Manage episode 331491102 series 3361492
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
203 episodes
Manage episode 331491102 series 3361492
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
203 episodes
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