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144 - Digital Transformation—from Helvetica to Now.
Manage episode 269286468 series 1101881
Content provided by Josh Miles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Miles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on Obsessed Show, we're chatting with Brett Zucker.
::::: This episode is brought to you by Yellow Images. :::::
Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.
• How a creative identity will better equip brands for the shift from shareholder value to social value • Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty • The power of design and visual communication in authentically building brand trust as we look at what comes next
180 episodes
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Manage episode 269286468 series 1101881
Content provided by Josh Miles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Miles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on Obsessed Show, we're chatting with Brett Zucker.
::::: This episode is brought to you by Yellow Images. :::::
Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.
• How a creative identity will better equip brands for the shift from shareholder value to social value • Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty • The power of design and visual communication in authentically building brand trust as we look at what comes next
180 episodes
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Similar to Obsessed Show
Inspiring Stories & Actionable Strategies for Building a Thriving Creative Practice
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continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
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continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres ...
…
continue reading
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