Episode 83: The Mystic

Octopus Digital Strategy

'If you are irritated by every rub, how will your mirror be polished?' Jalal al-Din Muhammad Rumi was a 13th Century poet, scholar and Sufi mystic whose writings continue to inspire across cultures and languages, making him the best selling poet in the United States. Rumi's teachings are guided by the concept of Tawhid, or the union with the Beloved, and that the path for achieving this was through music, poetry and dance. Within these teachings are universal truths that allow us, as strategists to transcend the mundane around us and achieve something truly meaningful and memorable.