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Episode 82: The Blue Ocean

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Manage episode 166874779 series 1137745
Content provided by Nasser Sahlool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nasser Sahlool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 166874779 series 1137745
Content provided by Nasser Sahlool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nasser Sahlool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.

  continue reading

100 episodes

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