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Episode 82: The Blue Ocean
Manage episode 166874779 series 1137745
In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.
100 episodes
Manage episode 166874779 series 1137745
In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.
100 episodes
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