How Uber Eats Continues to Grow and Lead in the Food Delivery Space

On Foodable

This year's Winter Fancy Food Show was full of innovative specialty products and incubators helping reimagine the future of food. Foodable had the pleasure of joining more than 15 innovators to the Specialty Food Association (SFA) Live Stage where trending industry topics were discussed. The following video features Foodable’s Paul Barron, interviewing Bowie Cheung, Director of Operations for Uber Eats.

Cheung explains how Uber Eats has gone as a lunchtime delivery experiment, partnering with one to two restaurants a day with a curated selection of meals. Now boasting a 24/7 coverage to 70 percent of the U.S. population, as well as, 70 percent of the Canadian population, with over 100,000 restaurants.

“Food delivery is a really complex process, there’s a lot of steps involved,” said Cheung. “In a lot of ways, every single transaction can go wrong, and so you need to be thinking about all audiences and how it comes together, in order to deliver a winning platform.”

For a restaurant to perform well on a food delivery platform, Cheung advises operators to offer unique products, like the ones featured at the Winter Fancy Food Show. Uber Eats features images of restaurants’ specialty menu items as a way to highlight these options to consumers.