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#092 - How to Be the Go-To Expert in Your Industry
Manage episode 248182295 series 2396642
In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.
THINGS YOU'LL LEARN:
- Benefits of being an industry leader
- How to be the undisputed leader of your industry
- Top 3 forms of content and their pros and cons
- Which content creates the most loyal fans
- How to create a niche
- The importance of creating check points in content creation
- How podcasting can make you a better speaker
- How to raise the bar on content creation
- Why it's important to check your content metrics and data
- The reason why most entrepreneurs go out of business
- The marketing potential of blogs, podcasts and video
109 episodes
Manage episode 248182295 series 2396642
In this episode, I chat with Michael Stelzner, host of the Social Media Marketing podcast and founder of Social Media Examiner & Social Media Marketing World. He shares his wisdom and insight on content that positions you as an indisputable industry leader.
THINGS YOU'LL LEARN:
- Benefits of being an industry leader
- How to be the undisputed leader of your industry
- Top 3 forms of content and their pros and cons
- Which content creates the most loyal fans
- How to create a niche
- The importance of creating check points in content creation
- How podcasting can make you a better speaker
- How to raise the bar on content creation
- Why it's important to check your content metrics and data
- The reason why most entrepreneurs go out of business
- The marketing potential of blogs, podcasts and video
109 episodes
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