The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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We talk misleading metrics with Mike Menkes of Analytic Partners, NY
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Manage episode 374692932 series 2621017
Content provided by Fergus O’Carroll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fergus O’Carroll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk about the two major buckets of metrics - exposure and impact - and how they're being potentially misused and misunderstood.
200 episodes
MP3•Episode home
Manage episode 374692932 series 2621017
Content provided by Fergus O’Carroll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fergus O’Carroll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk about the two major buckets of metrics - exposure and impact - and how they're being potentially misused and misunderstood.
200 episodes
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