3. Innovation in the Time of Covd with Heather Geisler, Henry Ford Health System


Manage episode 290546165 series 2896372
By Kristin Deutmeyer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Heather Geisler is a gifted strategist and transformative leader. As Chief Marketing, Communications & Experience Officer at Henry Ford Health System, she has helped steer the organization through a global pandemic, while continuing to build innovative experience and launch ground-breaking partnerships. In this conversation, Heather shares her perspective on:
  • The rise of consumerization in healthcare and how consumer expectations are driving change
  • The trend of progressive healthcare systems hiring top talent from outside of the industry and how to set those executives up for success
  • How the COVID-19 pandemic spurred an incredible amount of innovation out of necessity and how health systems are embracing change and continuing that momentum

12 episodes