))
4. The Archaeology of Brand with Danny Brooks, Starbucks
Manage episode 294109237 series 2896372
Content provided by Kristin Deutmeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristin Deutmeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Danny Brooks is a storyteller and a brand systems designer. He's worked for some iconic brands such as IDEO, Nestle, Suntory, and Starbucks.
During his professional adventure, Danny worked as a chef in Michelin-starred restaurants in Spain and California, a record producer, photographer, illustrator, entrepreneur, and writer. He even made a kids variety show about food—yes...with puppets and everything. In short, Danny is a modern-day polymath and finds great joy in the ambiguity and discomfort of learning new things.
In this conversation, Danny shares key insights on:
- Codifying a founder’s vision and the importance of creating a system to empower others that is inclusive, equitable, and fun
- Approaching transformation as an archaeologist, peeling back layers of culture, while respecting the legacy of a company, before embarking upon change
- Making sure that change, to be successful, is believable, relevant, and meaningful
12 episodes
Share
