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Building Trust and Recognition Through Podcasts with Trey Griggs
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Curious about how to revolutionize your marketing strategy? Discover how to harness the power of podcasts in the transportation and logistics industry through our engaging conversation with Trey Griggs, Founder and CEO of BETA Consulting Group. We chat with Trey about his journey from journalism and radio to hosting successful podcasts like "Word on the Street" and "Iron Minds."
Ever wondered what makes a podcast truly stand out? In our discussion, we break down the essential ingredients for creating a compelling podcast. Authenticity and genuine conversational flow are key. Whether it's a short, impactful episode or a deep, insightful conversation, we emphasize letting the content guide the duration. Balancing entertainment with valuable insights is crucial to keeping your audience hooked and coming back for more.
Finally, unlock the secrets to maximizing your podcast's impact on marketing and brand presence. Learn how leaders have leveraged their podcast appearances to build trust and boost company recognition. We also talk about the practicalities of maintaining engaging content, from minimal editing to the commitment of live shows. Plus, find out how external creative help and AI can keep your podcast fresh and relevant. Tune in for practical tips and inspiring examples that can elevate your marketing game through the power of podcasting.
Register for Executive Summit
Apply to be a guest on the podcast
Check out Broker Carrier Summit
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Chapters
1. Building Trust and Recognition Through Podcasts with Trey Griggs (00:00:00)
2. Podcast Marketing Strategy Discussion (00:00:03)
3. Finding Success in Podcasting Authenticity (00:05:56)
4. Maximizing Podcast Marketing Through Engaging Content (00:17:08)
5. Building Trust Through Podcasting (00:21:58)
6. Podcast Marketing and Guest Engagement (00:34:22)
23 episodes
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