Exploring TMSA's Century-Long Legacy & Evolution in Transportation Marketing with Candi Cybator

ON THE MOVE: Transportation Sales & Marketing Success Stories

Join us as we celebrate the 100-year anniversary of TMSA with Candi Cybator, Director of Marketing at PITT OHIO, who leads the anniversary task force. Candi provides powerful insights into the history of TMSA, from its origins as a railroad advertising group to its current diverse membership, shedding light on how this evolution parallels the broader transformations in the transportation industry. This conversation is more than a history lesson; it's a lesson on adaptation, growth, and the relentless march of progress in an ever-changing sector.
Imagine a professional relationship that blossoms into a deep personal friendship over 12 years. That’s precisely the kind of bond formed within the TMSA community, and we share an emotional story that illustrates the power of such connections. From mutual support to mentorship, the episode highlights the touching moments, including the joyous receipt of the TMSA Lifetime Achievement Award. These narratives underscore the significance of community and support in professional organizations, showcasing how active participation and recognition can lead to personal and professional fulfillment.
Marketing within the transportation industry is evolving, and TMSA is at the forefront of these changes. We discuss the shift from traditional methods to innovative digital strategies, highlighting the strong presence of women in this male-dominated field. Discover the importance of educational content over purely promotional material, the resurgence of direct mail, and the enduring relevance of SEO and digital campaigns. Plus, we invite you to contribute your own TMSA stories, enriching our collective history and celebrating the community's shared experiences. This episode is a must-listen for anyone eager to understand the dynamic interplay between marketing trends and industry transformations.
Check out TMSA's Century Collection
Nominate someone for the Mountain Mover Award
Register for Executive Summit
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Chapters

1. Exploring TMSA's Century-Long Legacy & Evolution in Transportation Marketing with Candi Cybator (00:00:00)

2. Celebrating 100 Years (00:00:03)

3. Building Relationships in TMSA (00:08:05)

4. Marketing Trends and Tools in Industry (00:20:37)

5. TMSA History and Stories (00:34:10)