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Content Engine: Rise Above the Noise (Tracey Wallace)

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Manage episode 352320309 series 2394366
Content provided by Leadpages, Michael Sacca, and Ryan Truax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages, Michael Sacca, and Ryan Truax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.

In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead.

For show notes to this and other episodes, go to Leadpages.com/podcast.

  continue reading

236 episodes

Artwork
iconShare
 
Manage episode 352320309 series 2394366
Content provided by Leadpages, Michael Sacca, and Ryan Truax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages, Michael Sacca, and Ryan Truax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.

In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead.

For show notes to this and other episodes, go to Leadpages.com/podcast.

  continue reading

236 episodes

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