Building a brand and reputation for staffing and human resources companies with Jason Mudd

On Top of PR with Jason Mudd

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Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports.
Five things you’ll learn from this episode:

1. Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc.
2. Get these opportunities by building a relationship with a newsroom reporter or news contact. Connect with them by phone, over lunch, or whatever your style is, but start building connections.
3. After the ADP report is released every month, write and send pitches to your contacts and be consistent with it. Eventually, your contact could use your commentary.
4. If your pitch isn’t used that month, you can still use it for a blog post, social media post, podcast episode, or webinar.
5. Use the information from ADP reports to book yourself and talk to businesses and community groups about what the report data means for their business and for certain jobs.

Quotables

• “I do believe riches are in the niches, and it's a great way to differentiate and eliminate a lot of your competition.” — @JasonMudd9 of @axiapr
• “Either way, you just wanna get on the radar, and the best way to stand out on their radar is to bring a contrarian, provocative, right? Or unique point of view to the table that the existing sources they use do not bring, and that's how you stand out from the clutter.” — @JasonMudd9 of @axiapr
• “Now, again, they might not use you the first time, the second time, the third time, so it's important just to stay in touch and stay relevant.” — @JasonMudd9 of @axiapr
• “There's so many ways you could repurpose this from a news pitch into your own content elsewhere.” — @JasonMudd9 of @axiapr

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Episode recorded: October 26, 2021

Watch the episode here

Guest’s contact info and resources:

• Jason's Twitter
• Jason's LinkedIn
• Axia Public Relations

Additional Resources:

• First Wednesday: ADP (monthly) National Employment Report
• First Friday: BLS Employment Situation report
• Third Friday: States release their employment & unemployment reports

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.