How to use editorial calendars to get earned media coverage with Jason Mudd

On Top of PR with Jason Mudd

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Jason Mudd discusses editorial calendars and how to use them to pitch to publications

Guest:

Our episode guest is Jason Mudd, CEO of Axia Public Relations.

Five things you’ll learn from this episode:

1. What editorial calendars are
2. Different types of media you can find editorial calendars for
3. How to use editorial calendars to help determine pitches
4. How to get/find a publication’s editorial calendar
5. How to pitch once you have an editorial calendar

Quotables

• “Editorial calendars are a tool that is used predominantly by print and digital publications and specifically their advertising departments to kind of help plan out and coordinate between advertising and the editorial or newsroom or features department upcoming coverage that has a theme.” - Jason Mudd
• “You want to use the calendars that determine the content/ideas that these publications are looking for.” - Jason Mudd
• “Once you have the editorial calendar in your hands, whether it's digital or you printed it out or however it might be, the first thing you want to do is you want to start being an investigator.” - Jason Mudd
• “I want to emphasize that this is a relationship business, and we in the public relations profession need to start putting more emphasis on relationships.” - Jason Mudd

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About Jason Mudd

Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.

Resources

• Connect and learn more about Jason Mudd on LinkedIn.

Additional Resources from Axia Public Relations:

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.
• Free Blog Editorial Calendar Template
• Editorial calendars: A PR pro’s best friend

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.