The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
Manage episode 398174909 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.
Five things you’ll learn from this episode:
- Why time is of the essence for media relations
- How to be more timely and responsive to journalists
- Why you should pad deadlines
- The definition of newsjacking
- What to do in 2024 for better media relations
Quotables
- “In the news business, time is of the essence.” - Jason Mudd
- “The news moves fast, and if your news is not hard, your news is not breaking news, and if it doesn't have one of the 10 elements of news, then you're not as likely to get news coverage.” - Jason Mudd
- “Newsjacking is when you hear of a story trending in the news, and you have the ability to hook onto that news story or tie or place or insert yourself, your employer, or your expert into that trending story.” - Jason Mudd
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies
Resources
- Connect and learn more about Jason Mudd on LinkedIn.
- Follow Jason Mudd on ‘X’.
Additional Episode Resources
- How to use newsjacking to support brand awareness and engagement
- What is news? 10 elements of news and newsworthiness
- What is earned media (coverage)?
- The documented proven process for earned media coverage
- 5 tips for responding to reporters’ media relations query tools
Additional Resources from Axia Public Relations
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
125 episodes
Share
Manage episode 398174909 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.
Five things you’ll learn from this episode:
- Why time is of the essence for media relations
- How to be more timely and responsive to journalists
- Why you should pad deadlines
- The definition of newsjacking
- What to do in 2024 for better media relations
Quotables
- “In the news business, time is of the essence.” - Jason Mudd
- “The news moves fast, and if your news is not hard, your news is not breaking news, and if it doesn't have one of the 10 elements of news, then you're not as likely to get news coverage.” - Jason Mudd
- “Newsjacking is when you hear of a story trending in the news, and you have the ability to hook onto that news story or tie or place or insert yourself, your employer, or your expert into that trending story.” - Jason Mudd
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies
Resources
- Connect and learn more about Jason Mudd on LinkedIn.
- Follow Jason Mudd on ‘X’.
Additional Episode Resources
- How to use newsjacking to support brand awareness and engagement
- What is news? 10 elements of news and newsworthiness
- What is earned media (coverage)?
- The documented proven process for earned media coverage
- 5 tips for responding to reporters’ media relations query tools
Additional Resources from Axia Public Relations
- Listen to more episodes of the On Top of PR podcast.
- Find out more about Axia Public Relations.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
125 episodes
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Similar to On Top of PR with Jason Mudd
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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