))
208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch
Manage episode 411301006 series 2950913
Content provided by Sam Vander Wielen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Vander Wielen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.
We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.
We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.
I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!
In this episode, you’ll hear…
- How to schedule a product launch timeline
- The importance of list-building
- What conversion rate you should expect for a launch
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- Sign up for Sam’s Sidebar, my weekly email
- Let me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)
- Register for my free legal workshop: 5 steps to legally protect and grow your online business
CONNECT:
DISCLAIMER
Produced by NOVA Media
224 episodes
Share
