Artwork

Content provided by Sam Vander Wielen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Vander Wielen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales

39:15
 
Share
 

Manage episode 412612815 series 2955891
Content provided by Sam Vander Wielen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Vander Wielen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned.

First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.

Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.

Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.

Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.

I really hope this Part 2 episode helps you build up to, and execute, your own launch.

In this episode, you’ll hear…

  • How to create a teaser
  • What to do during your invite period
  • How to put on a successful launch event

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

  continue reading

221 episodes

Artwork
iconShare
 
Manage episode 412612815 series 2955891
Content provided by Sam Vander Wielen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Vander Wielen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned.

First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.

Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.

Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.

Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.

I really hope this Part 2 episode helps you build up to, and execute, your own launch.

In this episode, you’ll hear…

  • How to create a teaser
  • What to do during your invite period
  • How to put on a successful launch event

Click here to find the full show notes and transcript for this episode.

RESOURCES:


CONNECT:


DISCLAIMER

Produced by NOVA Media

  continue reading

221 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide