Ep. 437 | Full Stack Marketing and AI

OnBase: Smashing Sales and Marketing Misalignments

Episode Summary

In this episode of Sunny Side Up, host Erik Blaze interviews Carolyn Crandall on the evolving world of marketing and AI integration. She discusses the importance of personalised customer experiences and adopting a full-stack marketer mindset. Marketers should strategise effectively, embrace continuous learning, and recognise AI's diverse impact beyond content creation. Forward-thinking leaders and tools like Imperative drive innovative marketing initiatives through data correlation and sentiment analysis.

About the Guest

Carolyn Crandall is a technology CMO and executive with over 30 years of experience in building emerging technology markets in security, networking and storage industries. She has a demonstrated track record of successfully taking companies from pre-IPO through to multibillion-dollar sales and has held leadership positions at Attivo Networks, Cisco, Juniper Networks, Nimble Storage, Riverbed and Seagate. Carolyn is recognized as a global thought leader on technology trends and for building strategies that connect technology with customers to solcomplexult information technology challenges.

Connect with Carolyn Crandall

Key Takeaways

- The interconnectedness of today's world demands a seamless and personalised customer experience. It's crucial to ensure that your brand resonates with the audience, making them want to engage in business with you.

- A full-stack marketer mindset focuses on the holistic customer experience.

- Amidst rapid changes, it's essential to strategise effectively, start with small steps, and move quickly in executing projects.

- Emphasise ongoing self-improvement and learning. Dedicate your day to learning and development to stay ahead of the curve.

- While AI might not replace all functions, its integration can significantly improve efficiency, enabling marketers to undertake more activities and experiments.

- Recognise AI's role beyond content and creativity, particularly in reporting, analytics, and predictive modelling.

Quotes

“So much has changed that I just encourage people to think strategically and think big but move fast and start small wherever you can to move your projects and initiatives.” – Carolyn Crandall.

Recommended Resource

Marketing AI Institute

CMO Alliance

National Cybersecurity Society

Shout-outs

Leslie Alore – GVP, Growth Marketing at Ivanti

Daniel Raskin – Co-Founder & Chief Marketing Officer at Mperativ

Melissa Turek – Integrated Marketing Strategy Director at Matter Communications

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