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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Mike Heslin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Heslin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the One Habit podcast, host Mike Heslin asks leaders to share actionable wisdom about the one habit that has helped them the most in finding success and fulfillment. Learn from leaders in business, sports, public service, entertainment, academia, spirituality, and more, as we unpack the habits that have improved their lives and enabled them to make an impact on the lives of others. Learn more about how your organization can build habits and skills at scale at www.1st90.com.
Content provided by Mike Heslin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Heslin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the One Habit podcast, host Mike Heslin asks leaders to share actionable wisdom about the one habit that has helped them the most in finding success and fulfillment. Learn from leaders in business, sports, public service, entertainment, academia, spirituality, and more, as we unpack the habits that have improved their lives and enabled them to make an impact on the lives of others. Learn more about how your organization can build habits and skills at scale at www.1st90.com.
This episode features Jennifer Mrozek Sukalo, the author of Claim Your Swagger (out soon!), Chief Swagger Officer at Swagger U, working to help people stop surviving and start thriving. Jennifer dives into the power of gratitude. She shares how small perspective changes that increase our awareness can help us to reframe overwhelm or busyness into gratitude. Jennifer shares examples of how a gratitude practice can create an immediate and profound mind shift that lead to creativity and productivity. Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com.…
This episode features Tyler Ellison, an executive with experience leading companies in logistics, manufacturing and technology. He's the Founder and Chairman of the b2b chemicals marketplace ChemDirect, and the CEO of Tedia, a fine chemicals manufacturer. Tyler dives into the power of the art and science of listening - pointing out that problem solving and critical thinking begins not with hearing, but with listening. From his background in law, he has learned how to use open ended questions, intentional listening, and how much more we can gain from asking the right question. Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com. Resources: Chesterson's Fence via Farnam Street: https://fs.blog/chestertons-fence/…
This episode features Vic Smith, Manager Capability Lead at Amazon. Vic dives into the power of self-reflection and how she uses journaling, self-reflection throughout her day, and other reflective tools to check-in with herself to recenter, reground and move forward. From active deep breathing to note taking, she builds in self reflection to her daily life. Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com. Resources: Managing Oneself by Peter Drunker Intensive Journal Workshop from Ira Progoff…
This episode features Jerry Poole, founder and former CEO of Acrometis, co-founder and former COO of MedRisk, and a skilled engineer. Jerry dives into the power of making a list and the tools he uses for creating and organizing the lists in his life, including the Franklin Planner . Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com.…
This episode features Richard Hodge, a thought leader and researcher in the leadership development space. Richard discusses how he learned the core habit of generosity from a young age and the positive impact it has had on his career. Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com.…
This episode features Praful Saklani, CEO of Pramata. Praful shares how his habit of meditation, and the mindfulness it creates, has helped him to move from a place of reaction to a place of reflection and how this habit has changed over the decades he's practiced. Learn more about how your organization can build high-performance habits and skills at scale at www.1st90.com.…
On this inaugural One Habit episode, host Mike Heslin is joined by Susan Burnett to talk about how the habit of timeboxing allowed her to unlock both productivity and work-life balance. Susan is the CEO of Designing Your Life Consulting ( https://designingyour.life ) and former Chief Learning Officer or SVP at Yahoo!, Deloitte, Gap Inc., and Hewlett-Packard. Learn more about how your organization can build habits and skills at scale at www.1st90.com .…
On the One Habit podcast, host Mike Heslin asks leaders to share actionable wisdom about the one habit that has helped them the most in finding success and fulfillment. Learn from leaders in business, sports, public service, entertainment, academia, spirituality, and more, as we unpack the habits that have improved their lives and enabled them to make an impact on the lives of others. Learn more about how your organization can build habits and skills at scale at www.1st90.com .…
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