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Episode 11 - Cube Phenomenon: A Singular Setting Movie Franchise
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Let's rewind to 1997, when the first "Cube" movie emerged from Canada, backed by financial support from the Canadian film industry. With a shoestring budget of about 350,000 Canadian dollars, it initially earned around $500,000 in the United States before Samuel Hadida and his company, Metropolitan Filmexport in France, entered the scene to change its fate. Recognizing its potential, Hadida decided to invest $1.2 million in its marketing campaign—more than three times the movie's original budget. His team orchestrated an extensive promotional strategy in France, distributing flyers across cities and organising promotional events. The result? "Cube" became the second highest-grossing film in France that summer.
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