Anand Thaker – In a cookie-less world marketers won’t be able to outsource customer relationships
MP3•Episode home
Manage episode 302583302 series 2983711
Content provided by smallbiztrends, Brent Leary, and Small Business Trends. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by smallbiztrends, Brent Leary, and Small Business Trends or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a recent episode of Watching Amazon I got into a debate with my co-host John Lawson on whether a 1% conversion rate is considered to be a successful outcome. I’m not a marketer, so I’m thinking failing 99% of the time doesn’t sound all that great to me. I mean getting a hit in baseball 3 out of ten times can get you in the Hall of Fame, but 30% is a far cry from one percent. But, since this was a livestream convo, John was getting a lot of support from marketing technology expert and thought leader (and also my buddy) Anand Thaker, in saying that one percent can indeed be a successful outcome.
…
continue reading
443 episodes