Carol Roth of Future File: In the Age of Customer Experience You Should Compete on Value Not Price

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The theme for Nextiva’s conference this year, NextCon, was customer experience. And Small Business Trends did a great job of covering the event. Do yourself a favor and check out the coverage, as there were a ton of great speakers, including Brian Solis, Les McKeown, and Google’s Lawrence Cole, as well as Nextiva founder and CEO Tomas Gorny. I had the pleasure of speaking with business television personality and best-selling author Carol Roth, who focused her keynote session on customer loyalty, and idea she calls Customer Experience 3.0. Below is an edited transcript of our conversation. To hear the full conversation click the embedded video or SoundCloud player below.

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