It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Is Your Business Newsworthy? Learn to Do PR Like a Star
Manage episode 185030278 series 1402915
Content provided by Conversio and Adii Pienaar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conversio and Adii Pienaar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
They say: “It’s not what you know, it’s who you know”.
Our guest today is Crystal Richard, an experienced global Public Relations expert, who has helped hundreds of startups and businesses navigate the world of PR.
In this episode, Crystal shares her tips to build relationships, get media attention, and make your business newsworthy.
Some of the best quotes from this episode:
- “Marketing is you talking about your company, PR is other people talking about it, and that includes customers.”
- "Journalists are sometimes hesitant to talk about your business, but they may like to talk about your customers."
- "One of the biggest things about PR is finding opportunities. No one is going to knock on your door, you have to be proactive."
Find out more about Crystal Richard:
- Official Website: http://crystalrichard.com
- Shopify Website & Blog, AKA Side Hustle: https://eastcoastmermaid.com/
- Twitter: https://twitter.com/crystalcrichard
- LinkedIn: https://www.linkedin.com/in/crystalrichard/
Credits:
- Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
- This podcast was produced by comealivecreative.com.
87 episodes
Share
Manage episode 185030278 series 1402915
Content provided by Conversio and Adii Pienaar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conversio and Adii Pienaar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
They say: “It’s not what you know, it’s who you know”.
Our guest today is Crystal Richard, an experienced global Public Relations expert, who has helped hundreds of startups and businesses navigate the world of PR.
In this episode, Crystal shares her tips to build relationships, get media attention, and make your business newsworthy.
Some of the best quotes from this episode:
- “Marketing is you talking about your company, PR is other people talking about it, and that includes customers.”
- "Journalists are sometimes hesitant to talk about your business, but they may like to talk about your customers."
- "One of the biggest things about PR is finding opportunities. No one is going to knock on your door, you have to be proactive."
Find out more about Crystal Richard:
- Official Website: http://crystalrichard.com
- Shopify Website & Blog, AKA Side Hustle: https://eastcoastmermaid.com/
- Twitter: https://twitter.com/crystalcrichard
- LinkedIn: https://www.linkedin.com/in/crystalrichard/
Credits:
- Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
- This podcast was produced by comealivecreative.com.
87 episodes
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Similar to One Stop Shop
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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