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#51- Edward Bernays' Propaganda
Manage episode 248914826 series 2282338
Content provided by Scott Hambrick and Online Great Books Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Hambrick and Online Great Books Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode, Scott and Karl discuss Edward Bernays’ 1928 book Propaganda. Referred to as “the father of public relations,” and “the Machiavelli of the 20th century,” Bernays pioneered the scientific technique of shaping and manipulating public opinion which he famously dubbed “engineering of consent.”
His seminal work, Propaganda, is a look behind the veil of the most powerful and influential institutions orchestrating the unseen mechanisms of society. In Karl’s own words, “It’s a very good book you want to throw across the room.”
Tune in to hear a fascinating discussion about the methods, uses, and ideas behind Bernays' influencers to regiment the collective mind.
179 episodes
Share
Manage episode 248914826 series 2282338
Content provided by Scott Hambrick and Online Great Books Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Hambrick and Online Great Books Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode, Scott and Karl discuss Edward Bernays’ 1928 book Propaganda. Referred to as “the father of public relations,” and “the Machiavelli of the 20th century,” Bernays pioneered the scientific technique of shaping and manipulating public opinion which he famously dubbed “engineering of consent.”
His seminal work, Propaganda, is a look behind the veil of the most powerful and influential institutions orchestrating the unseen mechanisms of society. In Karl’s own words, “It’s a very good book you want to throw across the room.”
Tune in to hear a fascinating discussion about the methods, uses, and ideas behind Bernays' influencers to regiment the collective mind.
179 episodes
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Similar to Online Great Books Podcast
Read along with the Sword and Laser book club! From classic science fiction to the latest gritty fantasy, we cover it. Subscribe for book discussions, author interviews, hot releases, and news from the genre fiction world!
…
continue reading
Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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