Episode 924: Establishing your authority, with Drew McLellan

Onward Nation

Content provided by Stephen Woessner and Stephen Woessner (CEO of Predictive ROI) talks with today's top business ow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Woessner and Stephen Woessner (CEO of Predictive ROI) talks with today's top business ow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

4y ago 27:52

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on August 01, 2022 20:09 (1+ y ago). Last successful fetch was on November 24, 2021 13:36 (2+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group, for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read.

What you will learn from this episode:

How the internet has disrupted buyer behavior and changed the way B2B sales are conducted today
Why establishing yourself as an authority or expert in a particular niche can be a powerful way to boost your sales
How being the expert of your niche opens up a larger geographical area for your sales and can allow you to charge a premium
Why your unique point of view allows you to stand out from competitors and is what you uniquely bring to your business that your competitors lack
What steps business owners can take to define their point of view and establish their expertise in a niche
Why attracting “sweet spot” clients is the key to building a base of loyal clients who spend more money and offer better referrals
Why you should start with robust, informative “cornerstone content” and how your preference between writing and talking can help determine what content to create
How cornerstone content can be broken up into “cobblestone content” that can be shared across social media and other locations
Why it is important to develop a relationship through your content before you try to sell to your prospective clients, and why showing authenticity is key

Resources:

Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/327hSi3
Website: https://agencymanagementinstitute.com/
Email: drew@agencymanagementinstitute.com
LinkedIn: www.linkedin.com/in/drewmclellan
Twitter: @DrewMcLellan

Additional Resources:

Predictive ROI Free Resource Library: https://predictiveroi.com/resources/

1026 episodes

#Business News #Entrepreneurship #Stephen Woessner #News #Careers #Entrepreneur Interviews #Business #Entrepreneur #MBA