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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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Conquer the Chaos takes you behind the scenes with entrepreneurs and thought leaders as they share the vulnerable moments that changed them and real advice on how to grow a successful small business. What can look like smooth growth on the outside is often chaotic on the inside. Host Clate Mask, CEO of Keap, has seen both hockey-stick growth and the damage the dark side of entrepreneurship can do on relationships and business success. He shares his own experiences, his six keys to success, a ...
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StrategyCast

Lori Jones from Avocet Communications

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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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THE podcast for agency owners, coaches, consultants, and other B2B Leaders. The High-Ticket Offer features actionable advice and practical tips for scaling to 7 figures with premium pricing and right-fit clients. Hosted by Noah Tetzner. Connect with Noah: noah@profitwithpodcasting.com
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If you’re looking to sustainably scale your business, becoming pickier about which clients you take on may seem counterintuitive, but that’s exactly what Stephen Woessner did. Stephen was initially on the fence about trimming down who his company, Predictive ROI, served. But he took the leap to find his niche and his business grew to the point that…
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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Ramon Ray’s joyful attitude and adaptability are infectious. It’s what’s propelled him so far in his career and helped him start, scale and sell multiple businesses, as well as become an in-demand keynote speaker and get his own show on USA Today network. But Ramon didn’t always have the upbeat, positive perspective he has now. It’s taken time to c…
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This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table. But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy a…
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In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI pra…
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Joe Stolte is the CEO of Daily.ai, an AI platform that helps businesses design, write and test newsletters that will wow their audience and increase conversion. However, before that role, Joe scaled and sold five technology businesses, which ended in what he describes as “ three successful exits, two spectacular failures.” In this episode of the Co…
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For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…
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Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marke…
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Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…
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You probably need better work boundaries. Would you agree? Becca Bunch ran into the boundary-setting dilemma not long after she started her own social media agency, Homemade Social. Her business was scaling quickly, and with that growth came the need for clear boundaries with her expanding list of clients. Becca wasted no time taking intentional st…
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For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…
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Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training me…
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Chris Lee started a company in his garage and scaled it to $233 million in revenue. But he was once bankrupt. So, how did he transform his life? By the end of this episode of the Conquer the Chaos Podcast, you’ll know how. Listen to learn Chris’ journey to success and why your vision is the key to becoming a great leader and surpassing even your mo…
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For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…
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In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S…
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Paul Sokol knows the world of business automation like the back of his hand. Since 2008, he’s been automating manual processes to save time and give his customers the best experience possible. Doing so transformed his life and business, so he set out to do the same for other entrepreneurs and their teams. It goes without saying that Paul is an auto…
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Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…
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Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO…
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Striking a balance between scaling your business and having a personal life is one of the hardest things for entrepreneurs to master. If you’ve ever felt like reaching your entrepreneurial goals requires you to give up family dinners, vacations, selfcare or anything else that brings you joy, then you need Jason Wojo’s wisdom. In this episode of Con…
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Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…
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Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for…
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Melodie Moore, founder and CEO of Business Tech Ninjas, knows the incredible impact automation can have on businesses of all products, services and sizes. However, she’s also well-aware that automating your entire business can quickly become complicated and overwhelming. That’s why in this episode of Conquer the Chaos, Melodie joins Clate Mask to d…
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I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…
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Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …
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There are only so many hours in a day, but Sarah Laws has discovered how to maximize her limited time so she can reach her goals. The best part? Her tips and tricks also help her unlock more hours to spend with family and friends so she can scale her business without sacrificing what means most to her. It’s the best of both worlds, and if you want …
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This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…
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Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…
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Running a business requires strategy and processes, but without proper planning, these crucial keys to success and growth can go haywire. That’s why Daniel Bussius, award-winning marketing consultant, best-selling author, and CEO of Built by Love®, has spent his career helping entrepreneurs and their teams craft their processes and strategies with …
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…
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Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…
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Rejection. It stings, doesn’t it? But Jia Jiang wants to flip the script and challenge your reaction to rejection. Instead of running from it, he wants to show you how to face it head-on and use it to make your business better. In this episode of Conquer the Chaos, Clate Mask and Jia Jiang discuss the need for rejection, how to find joy in it, and …
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For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…
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Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …
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For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…
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Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…
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Brian Cain works with some of the greatest athletes in the world, and it all starts with one thing: Training their mindset. Now, Brian is coaching entrepreneurs and helping them shape their mindset to reach their business goals. In this episode of Conquer the Chaos, Brian Cain joins Clate Mask to dive deeper into the importance of the mindset, why …
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I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…
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AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…
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In this episode of Conquer the Chaos, Michael Hyatt, founder and chairman of Full Focus, joins Clate Mask to explore the concept of achieving the "double win" in life, balancing success in work and personal life. Together they explore practical strategies for goal setting, introducing the "SMARTER" framework emphasizing specificity, measurability, …
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
  continue reading
 
Dr. Darnyelle Jervey Harmon, a 7-time best-selling author, the creator of 5 powerful business systems and the host of the MOVE To Millions Podcast, joins Clate Mask to discuss why entrepreneurs often hold themselves back from earning a higher wage and lays out the broad steps of her "Move to Millions" method. Learn more: Podcast: https://www.drdarn…
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Piyush Parikh, co-founder of SaaS technical support platform Equinox Agents, joins Clate Mask to discuss the importance of finding your business's niche and how doing so helps small business owners conquer the chaos. Piyush and Clate also discuss the peaks and valleys of entrepreneurship, and why business owners should always look for the next moun…
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Tim Riddle, CEO of Discover Blind Spots, joins Clate Mask to discuss niche growth and relationship building for financial advisors. They discuss the importance of clear and consistent communication, the power of content marketing to address client problems, and the role of automation in streamlining business processes. Learn more: https://www.disco…
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For Michelle Nedelec, consultant and founder of Awareness Strategies, automation and the right mindset are the keys to success. In fact, for over 20 years, she’s helped businesses reach their goals using her expert framework, and she’s sharing it in this podcast. Listen in as Michelle discusses the four-step strategy business owners can use to scal…
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In this episode of Conquer the Chaos, Justin Gray joins Clate Mask to talk about a loaded topic: Sales. Justin Gray’s company, In Revenue Capital, is dedicated to helping companies improve their sales strategies and increase their revenue. But before consulting, Justin Gray conquered the chaos of sales for himself by growing LeadMD, the business he…
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Amit Kakar knows what it takes to succeed with personalization. “We’re going to crush you.” That’s what two retail pharmacy executives told Amit about his new business 25 years ago. Fast forward to today, and Amit’s business, Avalon Pharmacy, is thriving. How did he do it? By using marketing automation to deliver the best customer experience possib…
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Sangram Vajre knows what it takes to start and scale a business because he’s done it successfully time and time again, and in this episode, he’s sharing his secrets with you. The entrepreneur started at Salesforce, where he studied the billion-dollar business and used what he learned to launch his own company. Now, Sangram is the Co-Founder and CEO…
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Heidi Jannenga is the Co-Founder and CCO of WebPT, the leading physical therapy EMR software, but she started as a physical therapist using pen and paper. Heidi needed EMR software specifically for rehab therapists, so she built one and shared it with the world. Now, Heidi’s software company has thousands of employees and serves tens of thousands o…
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Justin Rende, the CEO and founder of Rhymetec, the industry leader in cloud security that provides innovative cybersecurity, compliance, and data privacy services to modern-day SaaS businesses. Justin started his career working in the film industry where he gained the confidence to be able to talk to anyone, after realizing that celebrities are jus…
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Park Howell has been in the storytelling business for more than 40 years, and he’s helped PepsiCo, the Air Force, Richard Branson and more craft impactful stories for their brands. If your business has a story, Park Howell can help you tell it. In this episode, you’ll learn how to craft a story that will excite your audience and help grow your busi…
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