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Halo & Horns Effect in Recruitment: Why you might hire a candidate just because they worked at McKinsey.
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Why do professionals who add ex-McKinsey to their LinkedIn tagline get hired more? And why does physical attractiveness influence the likelihood of being hired? It all comes down to the Halo & Horns effect. In this episode Charlotte Melkert (CEO at Equalture) talks to Leonie Grandpierre (Head of Science at Equalture) about what the halo & horns effect is, how they are connected, why it has a long history, what makes it so prevalent and how it interacts with other biases in hiring. They also share helpful tips on how to mitigate it in recruitment.
The research mentioned in the episode:
Landy, David; Sigall, Harold (1974). "Beauty is talent: Task evaluation as a function of the performer's physical attractiveness". Journal of Personality and Social Psychology. 29 (3): 299–304. doi:10.1037/h0036018
What is your opinion? Share it with us and start a conversation with Charlotte and Leonie in the Breaking Bias Community: https://community.equalture.com/
Do you have questions for our speakers or would like to contribute to the podcast? Please contact our Community and Event Manager at: k.koidl@equalture.com .
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