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Why "Composability" is the Key to Designing the Modern Tech Stack with HubSpot's Scott Brinker

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Manage episode 396383006 series 3236808
Content provided by Sean Lane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye.

In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report.

In our conversation, we talk about the “hack-pack-stack” approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn’t let Scott leave without him teaching me some real, tactical use cases for AI in Operations.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

  continue reading

133 episodes

Artwork
iconShare
 
Manage episode 396383006 series 3236808
Content provided by Sean Lane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye.

In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report.

In our conversation, we talk about the “hack-pack-stack” approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn’t let Scott leave without him teaching me some real, tactical use cases for AI in Operations.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

  continue reading

133 episodes

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